Making It Real When Blogging
In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic, and a must-read. One of the key ways is to share stories about...
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Reports Show Facebook Slowing – What Does That Mean For Agencies?
In July of this year we saw Facebook climb to over 500 million mark, and is estimated to reach 700 million in a few weeks. However, a new study by Inside Facebook reveals that Facebook’s rapid growth...
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3 Reasons Authorship Matters
“By Larry Neilson” By now, some of you are asking yourselves, what is authorship? Great question. For this purpose we are going to define the word in a very broad sense as the person who originates...
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Tired of SEO Scare em and Save em Tactics?
I just received my 14th SEO email for the day with latest scare em and save em sales tactics and it made me reflect on older marketing tactics like telemarketing. I remember when people used to sake...
View ArticleHow Do Smart Phones and Tablets Apply To Your Business?
If you think for a minute that smart phones and tablets don’t apply to your business; I read an interesting article regarding smartphone operating systems this morning. After being badgered with...
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The Importance of an Effective Insurance Website- Part 1
The Importance of an Effective Insurance Website- Part 1 By Larry Neilson, CEO, Neilson Marketing Services There are, on many occasions, insurance clients we hear from that feel their existing website...
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The Importance of an Effective Insurance Marketing Website- Part 2
The Importance of an Effective Insurance Marketing Website- Part 2 By Larry Neilson, CEO, Neilson Marketing Services As I stated in part 1 of this blog post, there are a number of critical reasons why...
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Insurance Marketing: Optimizing Your CTA
Insurance Marketing: Optimizing Your CTA Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe you wanted to purchase a product or schedule...
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Your Insurance Website Isn’t Ready for 2015’s Trends
I’ll cut to the chase: Your audience is changing, regulations are shifting in weird ways, and markets are softening. The old ways aren’t doing as well as they used to, or at the very least, aren’t...
View ArticleSurviving the Post-Mobilegeddon World
Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This update gave priority to websites that were responsive to mobile devices. Apri 21st, 2015...
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